Complete Matched Betting Guide in Sweden (2024)

What is Matched Betting?

Matched betting is a strategy where you use free bets and promotions from bookmakers to lock in a predictable outcome. When done correctly, it aims to remove the usual “win/lose” risk of normal betting.

How Does It Work?

The core idea is simple: you place two opposing bets (a back bet with a bookmaker and a lay bet on an exchange) on the same event. This covers all outcomes and lets you convert promotions into value.

Step-by-step

1. Find a promotion — identify free bets or sign-up offers from bookmakers
2. Calculate stakes — use a matched betting calculator to get the correct back/lay amounts
3. Place the back bet — bet on the selection at the bookmaker
4. Place the lay bet — bet against the same selection on an exchange
5. Outcome is covered — whichever way it settles, you’ve engineered a predictable result

Benefits of Matched Betting

• Reduced risk — you’re aiming to cover outcomes rather than “gamble”
• Predictable — you can estimate returns before placing bets
• Legal — using bookmaker promotions is allowed; always follow local rules and bookmaker terms
• Flexible — you choose when and how much to do

Getting Started with SharkBetting

SharkBetting provides the tools you need to run matched betting efficiently:

• Oddsmatcher — find opportunities faster
• Calculators — calculate stakes precisely
• Guides — learn the process end-to-end
• Support — get help when you need it