Erik Andersson
Content & Marketing Specialist
Erik Andersson is a Stockholm-based Content & Marketing Specialist at Sharkbetting, focusing on the global gambling market, sportsbook trends, and clear, player-first betting guides.
Topics covered
Areas of Expertise
About Erik Andersson
Erik Andersson is a Content & Marketing Specialist at Sharkbetting. He writes guides and market explainers designed to help readers understand how the global betting industry works — from odds and pricing fundamentals to regulation and operator behaviour.
Based in Stockholm, Erik focuses on the Swedish market while keeping a global perspective on sportsbook trends, major operators, and industry changes that affect customers. He joined Sharkbetting in 2024 and works across guides, marketing, and customer-facing information.
Erik's work is research-driven and prioritises clarity, transparency, and responsible gambling. When covering bonuses, terms, and promotions, he aims to explain key conditions in plain language so readers can make informed decisions.
Trusted sources used
Examples of sources used when writing guides and keeping information accurate.
- Spelinspektionen (Swedish Gambling Authority) — https://www.spelinspektionen.se/en/
- EGBA (European Gaming and Betting Association) — https://www.egba.eu/
- H2 Gambling Capital — https://www.h2gc.com/
Articles by Erik Andersson
Top = editor picks first, then newest
Win Rate vs EV: Why Winning Bets Lose Money
A high win rate does not guarantee profit. See why bettors who win 60% of bets still lose money, and what metric actually predicts long-term results.
What Is Spread Betting?
Spread betting means two different things. Learn how sports point spreads work vs financial spread betting, with examples, tables, and key differences.
UK Gambling Regulation Explained
UK gambling regulation explained for bettors in 2026: UKGC licensing, affordability checks from 150 EUR, GAMSTOP self-exclusion and offshore site risks.
Stake VIP Rakeback Explained
How does Stake's VIP rakeback actually work? We break down every tier, the real rakeback rates, and whether chasing VIP status is +EV for sports bettors.
Sharp Books Explained: Pinnacle and Betfair
Sharp books explained: Pinnacle, Betfair, and Asian books compared. Why sharp odds beat soft books by 2-5% margin, how to use sharp lines to find real value.
Odds APIs for Bettors: A Practical Guide
Sports odds APIs compared for bettors: The Odds API, Betfair, Pinnacle, and more. Free tiers, pricing, update speed, and which to use for CLV tracking.
Lay Bet Implied Probability Explained
You look at lay odds of 3.0 and think 33%. You're wrong. Lay bet implied probability works differently, and that gap costs bettors real money every day.
Late Goal Betting Strategy
Late goals account for 25-30% of all football goals. Learn the key statistics, the best markets, and in-play strategies to profit from late goal betting.
How Bookmakers Make Money: The Business Model
Learn exactly how bookmakers profit from every market they offer. The overround, line movement, customer segmentation and what it means for your betting.
Exchange Liquidity: Why Bets Go Unmatched
What is betting exchange liquidity? Learn why bets go unmatched on Betfair and Smarkets, how to find high-volume markets, and get your stake matched every time
Devig: 3 Ways to Remove Bookmaker Margin
Devigging removes the bookmaker's margin to reveal true odds. Learn the step-by-step formulas, when to use each method, and how devig helps you find +EV bets.
Crypto Taxes and Betting: How Two Countries Handle It Differently
Crypto betting tax rules vary wildly between countries. See how the UK and Norway treat crypto bettors differently, what counts as a taxable event, and how to stay compliant.