146 bookmaker groups: who owns what

Open any bookmaker's Atlas page and look for the operator group card near the top. It lists every brand under the same corporate parent, showing shared licences and the group's trust score. The operator groups hub (this page) lets you browse all groups at once, sorted by number of affiliated brands.

A white-label bookmaker is a betting brand built on a third-party platform: the brand owns the name and marketing, while a B2B supplier provides the odds feed, wallet, and back-office. The brand usually holds its own licence but its technical infrastructure (and sometimes payout pipeline) is shared with dozens of other white-label clients on the same platform.

Regulatory actions, account closures, and self-exclusion requests often apply at the group level, not the individual brand. If you self-exclude from one brand in a group, you may automatically be excluded from sister sites under the same licence. Knowing the group also helps you avoid treating sister sites as independent alternatives when spreading risk.

An operator group directly holds gambling licences and takes customer bets; its brands share corporate ownership and regulatory accountability. A platform provider (B2B supplier) sells technology to operators but does not hold a betting licence itself and cannot open accounts for players. Atlas separates the two so you are not misled when looking for a genuine independent alternative.