Trust Score 78/100 · Tier 1
78/100Tier 16 componentsOwned by Entain Limited, Ladbrokes runs as a sportsbook tracked in the SharkBetting Atlas.
Read whyLadbrokes
Is it safe to bet with? Licence, owner and complaint record, verified 2026
Owned by Entain Limited, Ladbrokes runs as a sportsbook tracked in the SharkBetting Atlas.
- ACTIVE LICENCES
- 4
- PLAYER REVIEWS
- 3k
Across 4 jurisdictions
Review platforms + apps
Our independent 0-100 check, computed from public records. Not paid for, not editable by operators.
Quick scan
Author and sources
Ladbrokes at a glance
At a glance
Ladbrokes sits in the top 2% of bookmakers we track and earns a Tier-1 licensing posture. The trust score and tier shown in the header above are broken down by 6 weighted components in the score panel below.
What's behind the 78/100
6 weighted checks, total 100. Each bar shows the score, weight, and what it means.
What this score means: Active licences in tier-1 jurisdictions provide strong consumer protection and dispute-resolution channels.
Evidence: Tier-1: UK Gambling Commission
What this score means: Ownership traces to a publicly-known parent group with documented filings.
Evidence: Companies House entry verified for parent group
What this score means: Security posture acceptable but with some gaps (weak headers or unpatched CVE on shared IP).
Evidence: Mozilla Observatory: C
What this score means: Mixed review signals. Some platforms positive, others negative or sparse.
Evidence: Consumer reviews (wayback): 1.3star (2522 reviews)
What this score means: No fraud-intel hits, no AML enforcement actions, no KEV CVEs on infrastructure.
Evidence: UKGC enforcement: 1 fine(s) (-30)
What this score means: Domain age, hosting tier, and CDN posture indicate a stable long-running operation.
Evidence: Domain age: 28y
Ladbrokes overview
Owned by Entain Limited, Ladbrokes runs as a sportsbook tracked in the SharkBetting Atlas. Its primary domain has a verifiable online record dating back to 1999. It holds 4 active licences, including ones from UKGC, Gibraltar, and GGL.
Its SharkBetting Trust Score v2 sits at 78 out of 100 (high confidence, above-average band). Public review sentiment runs low, which is worth weighing against the rest of the data. Public review aggregators report 1.3 stars on an open consumer-review platform (2522 reviews) and 9.1/10 on a third-party dispute-mediation service.
How Ladbrokes ended up under Entain after the 2016 GVC merger
Ladbrokes was founded in 1886 in Worcestershire as a horse-racing commission agent and operated independently for 130 years before the 2016 GVC Holdings merger created Ladbrokes Coral Group, then GVC rebranded to Entain plc (LON: ENT) in 2020. Entain trades on the FTSE 100 and operates Ladbrokes alongside Coral, bwin, partypoker, Sportingbet, Foxy Bingo, Gala and roughly 25 other brands.
For a UK player, the practical implications of the consolidation are platform-level. Ladbrokes and Coral now run on a shared trading engine, share KYC and payment infrastructure, and have unified responsible-gambling intervention thresholds across the Entain UK perimeter. Bonus terms, market lists and odds are also typically shared between the two brands, the historical product differentiation has eroded post-merger. If you compare Ladbrokes against its sister brand Coral on any given event, expect prices to be within 1-2% on major markets; meaningful divergence has become rare.
Ladbrokes as one of Britain's oldest betting brands
Ladbrokes traces its history to 1886, making it one of the oldest names in British bookmaking, with a retail estate that long predates the online business and a level of brand recognition few competitors match in the UK market.
For a player, deep brand tenure signals continuity and an established retail-and-online operation rather than a newly launched book. Ladbrokes has operated through multiple ownership eras and now sits inside the Entain group, which provides the modern compliance, payments and trading infrastructure behind the historic brand. A long history speaks to recognition and continuity, not to the outcome of an individual account dispute, which is decided through the UK Gambling Commission's process; the heritage is the brand's character, the licence is what governs your account.
Weight the Trust Score yourself
Drag the sliders to match your own priorities. Ladbrokes’s score recomputes live with the published weighting rules (missing data counts as a conservative prior at half weight). See the full methodology for red-flag and coverage caps.
Your weighted score
78
Atlas default
78
Delta
+0.3
Licensing & regulatory footprint
Country access
Hover or tap a region for the country list.
Europe3 accepted, 0 blocked
Americas0 accepted, 0 blocked
Asia0 accepted, 0 blocked
Africa0 accepted, 0 blocked
Oceania1 accepted, 0 blocked
Activity timeline
Atlas tracked 4 timeline sources for this brand: licence registers, UKGC enforcement sitemap, certificate transparency, atlas verification. 2 returned signal so far. Atlas first observed this brand on 2026-04-19.Latest event: Atlas last verified on 2026-04-19.
Public reviews
Industry context: open consumer-review platform scores for sportsbooks typically range 1.2-2.5/5. Satisfied customers rarely leave reviews; complainers seek them out.
What to expect
Identity checks
Standard: ID on first withdrawal
A general expectation for this brand type, not an individually verified KYC audit. Check the operator’s own terms before depositing.
How we know: Apple App Store + Google Play Store metadata, atlas brand catalogue. Last checked 2026-04-19.
Not convinced by Ladbrokes?
These brands currently outscore Ladbrokes in the Atlas ranking. Same scoring code, no placement fees; check that each holds a licence in your country before switching.
Frequently asked questions
Is Ladbrokes safe?
Ladbrokes has a Trust Score of 78/100 with high data confidence. It rates well on independent signals: licensing 88/100, reviews 51/100, corporate 80/100, security 63/100. No active red flags are recorded against the brand.
Who owns Ladbrokes?
Ladbrokes is operated by LC International Limited and ultimately owned by Entain Limited. The licensee is incorporated in Gibraltar (company number FC037925). Disclosed corporate chain: LC International Limited -> Entain Limited -> (Entain Limited - PSC-exempt: Overseas company - PSC regime not applicable. Entain plc is LSE-listed (LSE: ENT).). The same operator family also runs betstar, coral, sportiumes.
Is Ladbrokes licensed?
Ladbrokes appears in regulator registers classified by the Trust Score v2 scorer as UKGC (tier-1). The licensing component scores 88/100 in Trust Score v2. Tier-1 status means strict KYC, AML, segregated player funds, and mandatory dispute resolution. Tier-2 covers Gibraltar, Isle of Man, Alderney, Kahnawake, and KSA-NL. Tier-3 covers Curacao-style light-touch frameworks.
What do third-party review platforms say about Ladbrokes?
Ladbrokes appears on multiple independent review aggregators that measure different aspects of player experience. An open consumer-review platform, which collects open consumer reviews, shows 1.3/5 across 2,522 reviews captured from a Wayback snapshot of www.ladbrokes.com. A third-party dispute-mediation service, which mediates player complaints with operators, scores 9.1/10. Open consumer-review platforms reflect sentiment from any consumer who chooses to post; dispute-mediation services reflect how an operator behaves when disputes are escalated, so the two metrics measure different things.
When did Ladbrokes launch?
Ladbrokes was first indexed online in 1999 on the domain ladbrokes.com, giving it roughly 27 years of recorded web history. The Internet Archive Wayback Machine is the source for this first-snapshot evidence; corporate registration may predate the first archived crawl. 27 years on the public web is a long-established operator history relative to the rest of the atlas, which spans operators founded between the late 1990s and the present.
Where is Ladbrokes available?
Ladbrokes accepts players from 4 jurisdictions per atlas data, including Belgium, Ireland, United Kingdom, Australia. Availability lists are derived from public terms-of-service pages and licence registers; geofencing rules can be tighter than what is publicly stated, and accounts opened from restricted IPs are usually voided. Always verify your specific country on the official site before depositing.
What are alternatives to Ladbrokes?
Alternatives in the same operator family (parent groups: bog-bookmakers, ladbrokes-coral) include betstar, coral, sportiumes. Same-family sites typically share the platform, licensing posture, payment rails, and corporate ownership, so a complaint pattern, regulator action, or AML failure at one site frequently recurs across siblings. Compare independent Trust Scores side by side before switching, and check whether the alternative holds the same licences in your country.
Is Ladbrokes's site secure?
Ladbrokes scores 63/100 on the Trust Score v2 security component, indicating a mid-tier security posture. Signals include: Mozilla Observatory grade C; HSTS + CSP (+5); CDN: Cloudflare (+3). The security component blends HTTP-header hardening (HSTS, CSP, X-Frame-Options), TLS configuration, DNS hygiene (SPF, DKIM, DMARC), CDN/WAF presence, and hosting reputation; it does not assess the operator's internal security or breach history.
Compare Ladbrokes to alternatives
Pick up to two other atlas brands and see the verifiable stats side-by-side.
| Metric | This brand Ladbrokes | Alternative 1 Not selected | Alternative 2 Not selected |
|---|---|---|---|
| Trust Score | 78/100 | ||
| Tier | Tier 1 | ||
| Active licences | 4 | ||
| Player reviews | 3k | ||
| Top regulator | UK Gambling Commission | ||
| Regulator actions | None on file |
Brands listed by Trust Score. Comparison uses the same data Atlas publishes on each brand’s own page.
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Author and sources
Sources (5)
Citations backing every factual claim in this Ladbrokes profile, grouped by category. Atlas verifies each source on the date shown. External links open in a new tab.
Regulator records (2)
- [1]Ladbrokes licence record (no. 1611) (UK Gambling Commission)
- [3]Entain to pay £17 million for regulatory failures (UK Gambling Commission)
Operator pages (1)
- [5]Domain registration record for ladbrokes.com (RDAP (registry data))Accessed
Other (2)
- [2]Ladbrokes licence record (Gemeinsame Gluecksspielbehoerde der Laender)
- [4]Web-security scan of ladbrokes.com (grade C) (Mozilla HTTP Observatory)Accessed
Trust score computed from 6 weighted components (licensing, corporate, security, reviews, threat intel, operational). License data verified against public authority records. Last verified 53 days ago. Sources cited: 5.
Last updated: 19 Apr 2026
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