Trust Score 75/100 · Tier 1
75/100Tier 16 componentsTracked under the Entain family, SportingBet is a sportsbook in the SharkBetting Atlas.
Read whySportingBet
Is it safe to bet with? Licence, owner and complaint record, verified 2026
Tracked under the Entain family, SportingBet is a sportsbook in the SharkBetting Atlas.
- ACTIVE LICENCES
- 5
- PLAYER REVIEWS
- 140
Across 5 jurisdictions
Review platforms + apps
Our independent 0-100 check, computed from public records. Not paid for, not editable by operators.
Quick scan
Author and sources
SportingBet at a glance
At a glance
SportingBet sits in the top 3% of bookmakers we track and earns a Tier-1 licensing posture. The trust score and tier shown in the header above are broken down by 6 weighted components in the score panel below.
What's behind the 75/100
6 weighted checks, total 100. Each bar shows the score, weight, and what it means.
What this score means: Active licences in tier-1 jurisdictions provide strong consumer protection and dispute-resolution channels.
Evidence: Tier-1: UK Gambling Commission
What this score means: Corporate structure partially documented. Some entities or beneficiaries not yet on file.
Evidence: Parent disclosed but not registry-verified
What this score means: Security posture acceptable but with some gaps (weak headers or unpatched CVE on shared IP).
Evidence: Mozilla Observatory: C
What this score means: Mixed review signals. Some platforms positive, others negative or sparse.
Evidence: Consumer reviews (wayback): 1.5star (140 reviews)
What this score means: No fraud-intel hits, no AML enforcement actions, no KEV CVEs on infrastructure.
Evidence: No threat-intel hits
What this score means: Domain age, hosting tier, and CDN posture indicate a stable long-running operation.
Evidence: Domain age: 28y
SportingBet overview
Tracked under the Entain family, SportingBet is a sportsbook in the SharkBetting Atlas. Its ultimate parent is publicly traded, so a regulated, accountable company stands behind the brand rather than an anonymous holding company. It holds 5 active licences, including ones from UKGC, GGL, and Brazil-SPA. It accepts players from 8 countries.
Its SharkBetting Trust Score v2 sits at 75 out of 100 (high confidence, above-average band). Public review sentiment runs low, which is worth weighing against the rest of the data. Public review aggregators report 1.5 stars on an open consumer-review platform (140 reviews) and 7.6/10 on a third-party dispute-mediation service.
Sportingbet's path from independent operator to Entain brand
Sportingbet was founded in 1997 and was one of the largest standalone European online sportsbooks through the 2000s, with significant retail presence in Australia and Greece in addition to its core European online product. William Hill and GVC Holdings completed a joint acquisition of Sportingbet in 2013 for approximately GBP 530 million, with GVC taking the European online business and William Hill taking the Australian operations. The European business was fully consolidated into GVC, which rebranded to Entain plc in 2020. Sportingbet now sits inside Entain alongside Ladbrokes, Coral, bwin, partypoker and the wider portfolio.
For a player, the practical effect is that Sportingbet's brand persists primarily in continental European markets (Greece, Bulgaria, Spain) and Latin America, where the brand retains licensing and customer-recognition. Trading risk-management, KYC stacks and payment rails are shared with the Entain group infrastructure. The product is architecturally similar to bwin and Sportingbet's Greek and Bulgarian operations; differentiation is primarily at the localisation and licensing layer, not at the trading or product layer.
Why Sportingbet Greece is a different product from the international brand
Greece operates a tightly licensed online gambling market under HGC (Hellenic Gaming Commission, formerly EEEP). Sportingbet holds a Greek HGC license through a local subsidiary and is one of a small number of international operators with continuous Greek market presence dating back to before the 2018-2020 Greek licensing reform. The Greek licensed product is a structurally distinct entity from the broader Sportingbet international brand, separate KYC obligations, separate dispute-resolution body, separate tax handling on customer winnings.
The practical implication for a Greek player is that the Sportingbet Greece product gives access to HGC dispute-resolution channels with binding regulator authority, meaningfully stronger than the offshore-licensing posture some international peers operate under for Greek customers. Customer winnings on the Greek-licensed product are taxed at source under Greek law rather than self-declared, which is an administrative simplification many players value. The trade-off is that Greek-licensed operators run thinner-margin trading on local sports (Super League Greek football, EuroLeague basketball) than they do on international markets, because compliance costs reduce the available margin.
Weight the Trust Score yourself
Drag the sliders to match your own priorities. SportingBet’s score recomputes live with the published weighting rules (missing data counts as a conservative prior at half weight). See the full methodology for red-flag and coverage caps.
Your weighted score
75
Atlas default
75
Delta
-0.1
Licensing & regulatory footprint
Country access
Hover or tap a region for the country list.
Europe3 accepted, 0 blocked
Asia0 accepted, 0 blocked
Africa1 accepted, 0 blocked
Oceania0 accepted, 0 blocked
Activity timeline
Atlas tracked 4 timeline sources for this brand: licence registers, UKGC enforcement sitemap, certificate transparency, atlas verification. 1 returned signal so far. Atlas first observed this brand on 2026-04-19.Latest event: Atlas last verified on 2026-04-19.
Public reviews
Industry context: open consumer-review platform scores for sportsbooks typically range 1.2-2.5/5. Satisfied customers rarely leave reviews; complainers seek them out.
What to expect
Identity checks
Standard: ID on first withdrawal
A general expectation for this brand type, not an individually verified KYC audit. Check the operator’s own terms before depositing.
How we know: Apple App Store + Google Play Store metadata, atlas brand catalogue. Last checked 2026-04-19.
Not convinced by SportingBet?
These brands currently outscore SportingBet in the Atlas ranking. Same scoring code, no placement fees; check that each holds a licence in your country before switching.
Frequently asked questions
Is SportingBet safe?
SportingBet has a Trust Score of 75/100 with high data confidence. It rates well on independent signals: licensing 88/100, reviews 48/100, corporate 50/100, security 63/100. No active red flags are recorded against the brand.
Who owns SportingBet?
SportingBet is ultimately owned by Entain. The same operator family also runs betboo, betmgm, borgata, bpremium and 13 other brands. Verified ownership matters because the parent company holds the regulatory licence, custody of player funds, and final responsibility for dispute resolution; corporate transparency is one of six components in the Trust Score v2 rubric.
Is SportingBet licensed?
SportingBet appears in regulator registers classified by the Trust Score v2 scorer as UKGC (tier-1). The licensing component scores 88/100 in Trust Score v2. Tier-1 status means strict KYC, AML, segregated player funds, and mandatory dispute resolution. Tier-2 covers Gibraltar, Isle of Man, Alderney, Kahnawake, and KSA-NL. Tier-3 covers Curacao-style light-touch frameworks.
What do third-party review platforms say about SportingBet?
SportingBet appears on multiple independent review aggregators that measure different aspects of player experience. An open consumer-review platform, which collects open consumer reviews, shows 1.5/5 across 140 reviews captured from a Wayback snapshot of www.sportingbet.com. A third-party dispute-mediation service, which mediates player complaints with operators, scores 7.6/10. Open consumer-review platforms reflect sentiment from any consumer who chooses to post; dispute-mediation services reflect how an operator behaves when disputes are escalated, so the two metrics measure different things.
Where is SportingBet available?
SportingBet accepts players from 8 jurisdictions per atlas data, including Brazil, Austria, Ireland, United Kingdom, Africa, South Africa and 2 more. Availability lists are derived from public terms-of-service pages and licence registers; geofencing rules can be tighter than what is publicly stated, and accounts opened from restricted IPs are usually voided. Always verify your specific country on the official site before depositing.
What are alternatives to SportingBet?
Alternatives in the same operator family (parent groups: bog-bookmakers, bwin, entain) include betboo, betmgm, borgata, bpremium, bwin-dk and 12 other branded clones. Same-family sites typically share the platform, licensing posture, payment rails, and corporate ownership, so a complaint pattern, regulator action, or AML failure at one site frequently recurs across siblings. Compare independent Trust Scores side by side before switching, and check whether the alternative holds the same licences in your country.
Is SportingBet's site secure?
SportingBet scores 63/100 on the Trust Score v2 security component, indicating a mid-tier security posture. Signals include: Mozilla Observatory grade C; HSTS + CSP (+5); CDN: Cloudflare (+3). The security component blends HTTP-header hardening (HSTS, CSP, X-Frame-Options), TLS configuration, DNS hygiene (SPF, DKIM, DMARC), CDN/WAF presence, and hosting reputation; it does not assess the operator's internal security or breach history.
Compare SportingBet to alternatives
Pick up to two other atlas brands and see the verifiable stats side-by-side.
| Metric | This brand SportingBet | Alternative 1 Not selected | Alternative 2 Not selected |
|---|---|---|---|
| Trust Score | 75/100 | ||
| Tier | Tier 1 | ||
| Active licences | 5 | ||
| Player reviews | 140 | ||
| Top regulator | UK Gambling Commission | ||
| Regulator actions | None on file |
Brands listed by Trust Score. Comparison uses the same data Atlas publishes on each brand’s own page.
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Author and sources
Sources (4)
Citations backing every factual claim in this SportingBet profile, grouped by category. Atlas verifies each source on the date shown. External links open in a new tab.
Regulator records (1)
- [1]SportingBet licence record (no. 54743) (UK Gambling Commission)
Operator pages (1)
- [4]Domain registration record for sportingbet.com (RDAP (registry data))Accessed
Other (2)
- [2]SportingBet licence record (Gemeinsame Gluecksspielbehoerde der Laender)
- [3]Web-security scan of sportingbet.com (grade C) (Mozilla HTTP Observatory)Accessed
Trust score computed from 6 weighted components (licensing, corporate, security, reviews, threat intel, operational). License data verified against public authority records. Last verified 53 days ago. Sources cited: 4.
Last updated: 19 Apr 2026
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