Trust Score 82/100 · Tier 1
82/100Tier 16 componentsAn 85-year-old British high-street brand, now under the listed Evoke plc, scoring 86 of 100 on our data set.
Read whyWilliam Hill
Is it safe to bet with? Licence, owner and complaint record, verified 2026
An 85-year-old British high-street brand, now under the listed Evoke plc, scoring 86 of 100 on our data set.
- ACTIVE LICENCES
- 5
- PLAYER REVIEWS
- 9k
Across 5 jurisdictions
Review platforms + apps
Our independent 0-100 check, computed from public records. Not paid for, not editable by operators.
Quick scan
Author and sources
William Hill at a glance
At a glance
William Hill sits in the top 1% of bookmakers we track and earns a Tier-1 licensing posture. The trust score and tier shown in the header above are broken down by 6 weighted components in the score panel below.
What's behind the 82/100
6 weighted checks, total 100. Each bar shows the score, weight, and what it means.
What this score means: Active licences in tier-1 jurisdictions provide strong consumer protection and dispute-resolution channels.
Evidence: Tier-1: UK Gambling Commission
What this score means: Ownership traces to a publicly-known parent group with documented filings.
Evidence: SEC-filed public parent: caesars-entertainment
What this score means: Multiple security signals failing. Mozilla Observatory grade poor or critical CVEs nearby.
Context: A technical measure of HTTP-header hardening and DNS hygiene, not evidence of a breach or unsafe funds.
Evidence: Mozilla Observatory: F
What this score means: Public review platforms show consistently positive sentiment over time.
Evidence: Dispute mediation: 7.5/10
What this score means: No fraud-intel hits, no AML enforcement actions, no KEV CVEs on infrastructure.
Evidence: UKGC enforcement: 1 fine(s) (-30)
What this score means: Domain age, hosting tier, and CDN posture indicate a stable long-running operation.
Evidence: Domain age: 23y
William Hill overview
Licensed by UKGC, William Hill is a betting platform tracked in the SharkBetting Atlas. Ultimate ownership traces back to Evoke plc. It holds 1 active licence, from UKGC, a tier-1 regulator. It is open to players in roughly 25 markets. KYC checks are documented as strict, with full identity verification before withdrawal.
Its SharkBetting Trust Score v2 sits at 82 out of 100 (high confidence, strong band). Public review aggregators report 7.5/10 on a third-party dispute-mediation service. On balance the data set marks this as a well-documented and established operator.
What 888 Holdings' acquisition of William Hill changed for players
888 Holdings completed the acquisition of William Hill International from Caesars Entertainment in 2022 for approximately GBP 2.2 billion, taking on the non-US business: brand, retail estate, and online platform. The acquired entity was renamed evoke plc in 2024.
For an existing William Hill player the visible changes have been platform consolidation (888's odds and trading systems gradually replacing the legacy Mr Green/William Hill stack), tightened responsible-gambling friction triggers (888's RG model is more interventionist than William Hill's pre-acquisition baseline), and a narrowed market list as evoke focused capital on the UK + Italy + Spain core. The shift also explains some of the open consumer-review turbulence in the 2023-24 window, platform migrations consistently produce a complaint spike around bet-history visibility, balance reconciliation and self-exclusion synchronisation.
How William Hill's UKGC-only license posture compares to siblings
William Hill (post-acquisition) operates under UKGC licensure as the binding regulator for UK customers, with a Gibraltar licence covering certain non-UK markets. It does not hold a Malta MGA licence, meaningful, because the evoke group's 888 brand sister carries an MGA licence, so the same parent operates two regulatory perimeters depending on which brand a player signs up under.
For a UK-resident player, William Hill's UKGC perimeter buys access to the UK ADR ecosystem (IBAS for sports disputes, ADR Group for casino), GamStop self-exclusion enforcement, and the UKGC's own complaints route. Sister-brand 888 carries the same UKGC licence for UK customers but layers MGA recourse for some non-UK products. The choice of brand within the same group can therefore alter your dispute-resolution surface even though the underlying operator is identical.
Weight the Trust Score yourself
Drag the sliders to match your own priorities. William Hill’s score recomputes live with the published weighting rules (missing data counts as a conservative prior at half weight). See the full methodology for red-flag and coverage caps.
Your weighted score
82
Atlas default
82
Delta
-0.4
Licensing & regulatory footprint
Country access
Hover or tap a region for the country list.
Europe10 accepted, 0 blocked
Oceania1 accepted, 0 blocked
Activity timeline
Atlas tracked 4 timeline sources for this brand: licence registers, UKGC enforcement sitemap, certificate transparency, atlas verification. 2 returned signal so far. Atlas first observed this brand on 2026-04-19.Latest event: Atlas last verified on 2026-04-19.
Public reviews
What to expect
Identity checks
Strict: ID + proof of address on signup
A general expectation for this brand type, not an individually verified KYC audit. Check the operator’s own terms before depositing.
Mobile apps
How we know: Apple App Store + Google Play Store metadata, atlas brand catalogue. Last checked 2026-04-19.
Not convinced by William Hill?
These brands currently outscore William Hill in the Atlas ranking. Same scoring code, no placement fees; check that each holds a licence in your country before switching.
Frequently asked questions
Is William Hill safe?
William Hill has a Trust Score of 82/100 with high data confidence. It rates well on independent signals: licensing 88/100, reviews 82/100, corporate 97/100, security 15/100. No active red flags are recorded against the brand.
Who owns William Hill?
William Hill is part of the SEC-listed group caesars-entertainment (ticker CZR), which discloses audited financials and ownership in public filings. The same operator family also runs 888-sport, mr-green, si-sportsbook, wink-bingo. Verified ownership matters because the parent company holds the regulatory licence, custody of player funds, and final responsibility for dispute resolution; corporate transparency is one of six components in the Trust Score v2 rubric.
Is William Hill licensed?
William Hill appears in regulator registers classified by the Trust Score v2 scorer as UKGC (tier-1). The licensing component scores 88/100 in Trust Score v2. Tier-1 status means strict KYC, AML, segregated player funds, and mandatory dispute resolution. Tier-2 covers Gibraltar, Isle of Man, Alderney, Kahnawake, and KSA-NL. Tier-3 covers Curacao-style light-touch frameworks.
Does William Hill have a mobile app?
William Hill ships a native iOS app verified against the App Store listing. On the App Store, "William Hill Nevada" rates 4.69/5 across 8,727 reviews, published by Computerized Bookmaking Systems, Inc. (App Store category: Sports). Store ratings reflect user satisfaction with the app itself, not the underlying betting product, and can drift after major updates.
What do third-party review platforms say about William Hill?
William Hill appears on multiple independent review aggregators that measure different aspects of player experience. A third-party dispute-mediation service, which mediates player complaints with operators, scores 7.5/10. Open consumer-review platforms reflect sentiment from any consumer who chooses to post; dispute-mediation services reflect how an operator behaves when disputes are escalated, so the two metrics measure different things.
Where is William Hill available?
William Hill accepts players from 25 jurisdictions per atlas data, including USA, Canada, Nova Scotia, British Columbia, Austria, Hungary and 19 more. Availability lists are derived from public terms-of-service pages and licence registers; geofencing rules can be tighter than what is publicly stated, and accounts opened from restricted IPs are usually voided. Always verify your specific country on the official site before depositing.
What are alternatives to William Hill?
Alternatives in the same operator family (parent groups: kambi, bog-bookmakers, 888-holdings) include 888-sport, mr-green, si-sportsbook, wink-bingo. Same-family sites typically share the platform, licensing posture, payment rails, and corporate ownership, so a complaint pattern, regulator action, or AML failure at one site frequently recurs across siblings. Compare independent Trust Scores side by side before switching, and check whether the alternative holds the same licences in your country.
Is William Hill's site secure?
William Hill scores 15/100 on the Trust Score v2 security component, indicating noticeable hardening gaps. Signals include: Mozilla Observatory grade F. The security component blends HTTP-header hardening (HSTS, CSP, X-Frame-Options), TLS configuration, DNS hygiene (SPF, DKIM, DMARC), CDN/WAF presence, and hosting reputation; it does not assess the operator's internal security or breach history.
Compare William Hill to alternatives
Pick up to two other atlas brands and see the verifiable stats side-by-side.
| Metric | This brand William Hill | Alternative 1 Not selected | Alternative 2 Not selected |
|---|---|---|---|
| Trust Score | 82/100 | ||
| Tier | Tier 1 | ||
| Active licences | 5 | ||
| Player reviews | 9k | ||
| Top regulator | UK Gambling Commission | ||
| Regulator actions | None on file |
Brands listed by Trust Score. Comparison uses the same data Atlas publishes on each brand’s own page.
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Author and sources
Sources (15)
Citations backing every factual claim in this William Hill profile, grouped by category. Atlas verifies each source on the date shown. External links open in a new tab.
Regulator records (4)
- [1]William Hill Group, UK Gambling Commission public record (Gambling Commission (UK))Accessed
- [2]William Hill UKGC public register entry (Gambling Commission (UK))Accessed
- [11]William Hill licence record (no. 2752) (UK Gambling Commission)
- [13]William Hill Group businesses to pay record £19.2m for failures (UK Gambling Commission)
App stores (2)
- [3]William Hill app on the App Store (Apple App Store)Accessed
- [4]William Hill on Google Play (Google Play)Accessed
Security scans (1)
- [5]Mozilla Observatory scan for williamhill.com (Mozilla Observatory)Accessed
Sanctions and threat intel (1)
- [8]OFAC sanctions search (no match for William Hill entities) (U.S. Department of the Treasury)Accessed
Operator pages (2)
- [6]Evoke plc parent group (formerly 888 Holdings) (Evoke plc)Accessed
- [15]Domain registration record for williamhillplc.com (RDAP (registry data))
Knowledge bases (1)
- [7]William Hill Wikidata entity Q1335687 (Wikidata)Accessed
Internal (1)
- [10]SharkBetting Trust Score v2 methodology (SharkBetting)Accessed
Other (3)
- [9]William Hill safer gambling page (William Hill)Accessed
- [12]William Hill licence record (no. GAD-16044) (Agenzia delle Dogane e dei Monopoli)
- [14]Web-security scan of www.williamhill.com (grade F) (Mozilla HTTP Observatory)Accessed
Trust score computed from 6 weighted components (licensing, corporate, security, reviews, threat intel, operational). License data verified against public authority records. Last verified 53 days ago. Sources cited: 15.
Last updated: 19 Apr 2026
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